Creative Director - Design, Enterprise Marketing (Remote)
About the position
Zions Bancorporation is hiring a Creative Director - Design for its Enterprise Marketing team to lead creative direction and design for a new digital banking platform. The platform is established and operating in market, and the role will help shape its brand identity as it grows, while contributing to the future of modern marketing across the enterprise. The Creative Director will combine strategic and hands-on design leadership, developing brand assets, guidelines, and marketing campaigns across digital, print, physical, and in-person experiences. The work should balance innovation and business goals with brand integrity, regulatory requirements, and financial-industry standards. The role uses client insights, performance data, testing, and market learnings to improve creative effectiveness, conversion, ROI, and client experience. Initially, the position will work directly with leadership as part of a small, discreet startup team and connect regularly with Creative Studio executive leaders to maintain holistic brand alignment. The Creative Director will guide an existing designer and writer, collaborate with performance marketing, content, strategy, enterprise creative partners, internal stakeholders, agencies, and vendors, and help develop the platform’s creative capabilities as the organization expands. The opportunity may be located across Zions Bancorporation’s footprint or be 100% remote within the United States.
Responsibilities
- Lead creative visioning, brand stewardship, and hands-on design for the platform’s brand and marketing approach.
- Develop creative strategy and design brand assets, guidelines, and campaigns across digital, print, physical, and in-person experiences.
- Collaborate with performance marketing teams and other organizations to optimize creative for ROI, conversion, and sustainment.
- Use client insights, campaign performance data, testing insights, and market learnings to refine creative strategy and client experiences as the business scales.
- Provide creative leadership and mentorship to a designer and writer, and collaborate with performance marketing, content, strategy, and enterprise creative partners.
- Connect regularly with Creative Studio and seek direction to ensure alignment.
- Advocate for the platform’s brand and its application throughout the enterprise.
- Apply expert design tools, methodologies, and production processes, coach junior team members, and foster a culture of excellence.
- Establish creative workflows that improve efficiency and productivity.
- Maintain a network of creative resources for freelance work and recruiting, and help shape the platform’s future creative capabilities.
- Build brand identity systems that work across channels and maintain quality and brand integrity at every touchpoint.
- Balance innovative creative approaches with regulatory requirements and financial-industry standards.
- Develop creative solutions that resonate with small business owners and business decision-makers, strengthen client trust, and differentiate the brand.
- Track and forecast marketing trends, technologies, and best practices.
- Manage relationships with internal stakeholders, external agencies, and production vendors to ensure quality and cost efficiency.
- Maintain knowledge of regulatory requirements and apply best practices to mitigate organizational risk and provide clarity for clients.
- Work effectively across a matrixed organization, influencing stakeholders and building alignment while maintaining speed and creative excellence.
Requirements
- Bachelor’s or master’s degree in design and a minimum of 8 years of experience in graphic design, interactive, advertising, media, UX, and/or related fields.
- Strong visual, written, and oral presentation skills.
- A combination of education and experience may meet job requirements.
Nice-to-haves
- Experience in banking, fintech, financial services, or another highly regulated industry.
- Experience developing creative and marketing programs that support small business acquisition, engagement, and growth.
- Experience building brands in growth-stage environments.
Benefits
- Medical, dental, and vision insurance starting day one.
- Life and disability insurance.
- Paid parental leave and adoption assistance.
- Health savings, flexible spending, and dependent care accounts.
- Paid training and paid time off.
- 11 paid federal holidays and any applicable state holidays.
- 401(k) plan with company match.
- Profit sharing.
- Competitive compensation based on work experience.
- Mental health benefits, including coaching and therapy sessions.
- Tuition reimbursement for qualifying employees enrolled in an accredited degree program related to business needs, up to \$5,250 per calendar year; employees are eligible upon hire.
- Employee Ambassador preferred banking products.
