Manager- US Marketing (NYX)
Job Title: Manager- US Marketing
Brand: NYX
Location: El Segundo, CA
Position Overview
The Marketing Manager for NYX Professional Makeup US will play a pivotal role in driving the brand’s marketing strategy, product launches, and 360 campaigns within the US market. Reporting to the AVP of Marketing, this role is responsible for executing go-to-market strategies that resonate with our trend-forward beauty community, accelerating brand awareness, engaging further with our target audiences, and growing market share.
Key Responsibilities
Campaign Excellence & GTM:
- Own end-to-end “Go-to-Market” process, working with A&I, media, education, visual merchandising, creative, and sales teams to bring cohesive, strategic and ambitious plans to life
- Collaborate with the global marketing teams to ensure US relevancy and build strategies to drive growth
- Analyze business performance, providing clear optimizations to senior leadership and feedback to the Global and cross-functional teams for future needs to win in the US
- Work with A&I and global teams to create brand content and execute localized campaigns
- Define local content needs for digital and retail, leading the creation of local content if needed to fill gaps
Portfolio Forecasting:
- Oversee process of forecasting by franchise for budget and trend process, maintaining a deep understanding of consumption data and market dynamics
- Collaborate with Demand Planning to ensure accuracy in forecasting, considering marketing support and category trends
Culture-Led Social Strategy:
- Champion a social-first mindset, translating cultural and beauty trends on TikTok, Instagram, and emerging platforms into actionable, consumer-centric campaigns
- Collaborate closely with the Social and Culture teams to ideate, brief content creators and agencies and leverage best-in-class assets.
Project Management & Budgeting:
- Manage global development timelines, asset and campaign creation, and localization for the US market.
- Oversee marketing budgets, tracking POs, invoicing, and ROI analysis for key marketing activations.
Market Analysis & Consumer Insights:
- Monitor US makeup trends, competitive landscape, and retail dynamics (e.g., ULTA, mass retail, DTC) using internal data and market research (NPD, Nielsen, ECHO, etc.).
- Analyze and synthesize performance data and create actionable insights for optimization and future learnings.
- Share performance and activation recaps clearly and concisely with leadership via decks and other comms.
Qualifications & Experience
- Education: Bachelor’s degree in marketing, Business, or a related field.
- Experience: 4–6 years of brand marketing experience within beauty, consumer packaged goods (CPG), or retail (beauty industry experience strongly preferred).
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Skills & Competencies:
- Deep passion for beauty, pop culture, and digital/social trends.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Strong analytical skills with experience interpreting sales data and digital KPIs.
- Excellent communication and cross-functional collaboration skills.
Salary Range: 90k-128k + Bonus
