Social Media Manager (For popular fitness influencer)

Company Description:

Playbook is the #1 creator economy platform for creators in fitness, wellness, and sports. Our combination of mobile SaaS tools and services enables today's creator class to turn their iPhone training content into a meaningful income. Start creating yourself today:


Context:

Top creators are always looking to build out their teams, and scale operations. This role is to run social media strategy and content creation for a popular female fitness influencer.


**Please note, if you are selected for next steps, we will ask you send a video walking through your portfolio / work results.


Duties And Responsibilities:

  • Own the organic content calendar across platforms (Instagram, TikTok, YouTube Shorts, Pinterest, etc.)
  • You will master instagram constantly on trends, showing
  • Manage day-to-day posting, captions, and channel upkeep
  • Stay current on platform trends, formats, and algorithm shifts


Own The Entire Content Creation System:

  • Deep research, analysis, generating a broad portfolio of ideas around the influencers core pillars
  • You will be asked to break down why posts went viral, what we can learn from them, etc
  • Work with editor, and other team members to produce an aggressive content delivery schedule, constantly testing via trial reels
  • Own analytics, reporting weekly, what is working and what is not working


Community & Engagement:

  • Monitor and respond to comments (not DMs)
  • Build relationships with community members and repeat engagers


Reporting & Insight:

  • Track organic engagement, follower growth, and content performance
  • Track conversions into digital offers
  • Competitive/trend monitoring (what's working for competitors, category)


Qualifications:

  • 3-5+ years in social media management, organic content creation, or digital marketing
  • Proven track record of growing organic audiences and managing multi-channel social calendars across Meta, Instagram, TikTok, YouTube Shorts, and Pinterest.
  • Hands-on experience with social commerce tools,
  • Strong creative ideation skills with a deep understanding of platform-specific mechanics (trending audio, native formats, series, and viral mechanics).
  • Experience partnering with Paid Media to align messaging and avoid content duplication.
  • Proficiency in social analytics tools (e.g., Sprout Social, Dash Hudson, platform native analytics) to translate engagement metrics into strategic insights.
  • Excellent written communication skills in a distinct brand voice, with experience handling community engagement
  • Experience with social media management software.
  • Basic video/image editing skills tailored for quick-turn social content (CapCut, Canva, Adobe Creative Suite).
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