[Remote] Omni Channel Marketing Brand Manager

Note: The job is a remote job and is open to candidates in USA. eTeam is recruiting for a Brand Manager role supporting Converse. The role focuses on brand strategy, product assortment planning and launches, market research, supplier collaboration, promotional campaigns, performance analysis, budget management, and stakeholder alignment.


Responsibilities

  • Elevate our brand presence and drive strategic product initiatives as a Brand/Category Manager
  • In this multifaceted role, you will be responsible for shaping the perception of our brand and optimizing product assortments to meet market demands and business objectives
  • Your responsibilities includes Brand Strategy: Develop and implement comprehensive brand strategies aligned with organizational goals
  • Define the brand identity, positioning, and messaging to resonate with target audiences
  • Product Assortment Planning: Collaborate with cross-functional teams to plan and optimize product assortments
  • Analyze market trends, consumer behavior, and competitor activities to identify opportunities and gaps in the product portfolio
  • Product Launches: Lead product launch initiatives, coordinating with marketing, sales, and operations teams
  • Develop go-to-market strategies, ensuring successful product introductions and maximizing market impact
  • Market Research: Conduct market research to understand consumer preferences, industry trends, and competitive landscapes
  • Utilize insights to inform brand and category decisions
  • Collaboration with Suppliers: Build and maintain strong relationships with suppliers and vendors
  • Negotiate terms and collaborate on initiatives to enhance product offerings
  • Promotions and Campaigns: Plan and execute promotional campaigns to drive brand awareness and product sales
  • Collaborate with marketing teams to align promotions with overall brand strategy
  • Performance Analysis: Monitor and analyze the performance of brands and product categories
  • Utilize key performance indicators (KPIs) to assess the effectiveness of strategies and make data-driven recommendations
  • Budget Management: Manage budgets for brand and category initiatives
  • Ensure effective allocation of resources to achieve maximum impact
  • Stakeholder Engagement: Collaborate with internal stakeholders, including marketing, sales, and product development teams
  • Ensure alignment between brand/category strategies and overall business objectives
  • ETW will be onboarded to help with budget and work-in-progress budget processes, eventually standing up meetings and processes themselves; will help structure game plans and milestone meetings, ensuring team is prepped for workbacks and checkins; and any other duties as assigned by manager

Skills

  • Typically requires a Bachelors Degree and minimum of 5 years directly relevant work experience Note: One of the following alternatives may be accepted: PhD or Law + 3 yrs; Masters + 4 yrs; Associates degree + 6 yrs; High School + 7 yrs
  • 5+ years' experience minimum required in an operations/finance/project management role
  • Assisting with budget management
  • Excel expertise
  • Process/operational skills (attention to detail, adhering to deadlines, holding other teammates accountable, etc.)
  • Collaborative nature
  • Excellent communication skills
  • Highly organized
  • Degree preferred, not a hard requirement
  • Ability to design and uphold complex processes
  • Creative production skills
  • Project management skills
  • Budget experience in the fashion/footwear industry

Benefits

  • Remote work for candidates who can work EST hours

Company Overview

  • eTeam is a staffing agency that also provides payrolling services. It is a sub-organization of Helpware. It was founded in 1999, and is headquartered in Somerset, New Jersey, USA, with a workforce of 501-1000 employees. Its website is

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