About the company Turning marketing into a market-domination weapon, we created a new category — the marketplace for future customers. Businesses shop for leads as they shop for products in e-commerce: you see everything about a lead before you buy — full transparency, control, and predictable outcomes. We're the #1 lead marketplace in the USA, and we're accelerating. Role overview - We're looking for a Funnel Strategist to own the top of our acquisition engine. - You build, test, and optimize funnels that turn cold traffic into qualified leads and booked calls — not maintain a handful of landing pages. - Our growth is not limited by ad budget; it's limited by how fast we can ship new funnels, hooks, offers, and angles. Your job is to remove that ceiling. - We're about to significantly scale paid spend. Every funnel you ship either compounds that spend into revenue or exposes where it leaks — no in-between. Requirements: - 3+ years building high-converting funnels and landing pages in a direct-response environment, with real revenue attached to your work. - Deep understanding of direct-response marketing and conversion psychology — you can name why a page converts, not just that it does. - Hands-on with funnel builders like ClickFunnels, reputed company, reputed company, or equivalent — you build, you don't brief. - Working knowledge of reputed company Ads, reputed company Ads, and core funnel metrics (CPL, CPA, CVR, CAC, ROAS) — you optimize with traffic teams, not around them. - Shipped and analyzed A/B tests where the result actually changed the next decision. - Strong copywriting for landing pages, lead magnets, and hooks — sharp, benefit-driven, no fluff. - English C1+; our market is US-based and every headline, hook, and CTA must land with American buyers. - AI-first by default — if you are not using AI to 3x your funnel, copy, and asset output, you will be behind. - High ownership and strong decision-making in ambiguous, fast-moving environments. What You'll Be Doing: - Build complete funnels from scratch — opt-in pages, lead magnet flows, webinar/VSL funnels, call-booking funnels, and follow-up sequences — end-to-end, not in pieces. - Create and test new marketing angles, hooks, and offers on a continuous cadence, not in quarterly batches. - Develop lead magnets that convert cold traffic into qualified leads the sales team actually wants to call. - Build funnels that consistently generate booked calls for sales, and own the number — not just the pages. - Reverse-engineer competitor funnels weekly, identify what's working, and ship an improved version before the trend cools. - Adapt proven funnel concepts from adjacent industries into our market instead of reinventing from zero. - Launch experiments fast, analyze performance with the traffic team, kill weak ideas without ego, and scale winners aggressively. - Pair tightly with paid media, sales, and design — no over-the-wall handoffs; you stay in until the funnel is live and measured. - Track CPL, CVR, show rate, and booked-call rate per funnel and know which lever to pull before it becomes a problem. This is not for you if - You maintain a few landing pages and call it a funnel strategy. - You need a brief, a designer, and a developer before you can ship anything. - You've never watched your own funnel burn ad spend in real time and had to fix it same-day. - You call yourself a "growth strategist" but have never built a page yourself. - You want to A/B test button colors instead of offers, hooks, and mechanisms. - You want the winning angle handed to you — finding it is the job. What we expect from you (first 3 months) - We don't do long onboarding: access on day one, context in days, a live funnel in week one. - End of week 1: you have audited every live funnel, mapped current CPL and booked-call economics end-to-end, and identified the top 5 leaks with evidence. - End of month 1: you have shipped your first new funnel from scratch, launched at least 3 angle/hook/offer tests against the current control, and killed or scaled based on results. - End of quarter 1 (the bar): at least one new funnel is beating the control and running on scaled paid spend, a competitor-informed funnel is live, and the concept-to-live-funnel turnaround is established at under 7 days. Nice to Have: - Experience in lead generation, marketplace, real estate, coaching, or high-ticket B2C/B2B funnels. - Track record scaling paid spend profitably alongside a media buyer, not just optimizing organic. - Experience with VSLs, webinars, and long-form direct-response mechanisms. - Familiarity with AI-driven copy, page generation, and creative iteration workflows. - Design sensibility strong enough to ship a clean page without waiting on a designer. What We Offer: - Impact: Own the funnel layer of a product-led, AI-powered marketplace where your work directly compounds paid spend into revenue. - Autonomy: High ownership, low bureaucracy, and real authority over funnel directio