Freelance Writer/Subject Matter Expert – Regional Commercial Banking

Job Description:

  • Communicate highly advanced concepts in a clear, concise, and conversational format
  • Participate in strategy discussions and campaign roadmapping
  • Conduct in-depth interviews with executive leadership, commercial lenders, treasury management directors, data analysts, and local business leaders
  • Translate high-level client discussions and case studies into content that surfaces original insight
  • Convey a point of view on relationship-driven, whole-picture banking that adds to the market conversation and establishes financial institutions as trusted advisors
  • Review and shape campaign assets derived from long-form cornerstone content
  • Create long-form educational cornerstone guides of 2,500+ words
  • Inform and review thought leadership articles, interactive self-assessments, sales enablement one-pagers, webinar outlines/plans, and email nurture sequences
  • Create platform-tailored short-form social media content, primarily for LinkedIn
  • Produce content for business owners, CEOs, founders, CFOs, controllers, corporate finance executives, commercial real estate developers, agricultural operators, and industrial business leaders

Requirements:

  • Experienced writer with a proven ability to produce authoritative, technically precise content about regional commercial banking and business finance
  • Deep experience in commercial banking, corporate finance, or regional market dynamics, either working in the financial sector or writing extensively about it
  • Comfortable working with economic insights, market research, and business data
  • Able to interview data analysts, risk officers, treasury specialists, executive leadership, commercial lenders, treasury management directors, and local business leaders
  • Understanding of working capital management, corporate lending, treasury services, fraud prevention, and regional economic factors
  • Deep vertical expertise across manufacturing, agriculture, commercial real estate, and construction
  • Understanding of relationship-based commercial banking versus transactional product marketing
  • Understanding of operational realities including customer concentration risk, cash flow resilience, capital acquisition, and succession planning
  • Familiarity with Midwest regional banking is a bonus
  • Must briefly describe experience with commercial banking/business finance
  • Must supply at least three pieces of relevant example content

Benefits:

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